The underground music shopping channel (UMSC) will take advantage of the opportunity to use technology to combine to  promote hot new talent on both independent and major music labels. The Underground Music Shopping Channel (UMSC)  will connect talent directly to viewer customers offering them an opportunity to make direct purchases during 48  television broadcast network episodes; essentially doing for music retail what QVC and HSN network have done for non-  music retail.  With a combination of television previewing videos, singles, exclusive artist interviews, utilizing a host  personality with an interactive way to promote the featured artist, their music, and their merchandise will lead to  increased artist recognition and retail sales across multiple product lines. 
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