SEE IT,    HEAR IT,     BUY IT NOW! OUR FOUNDER Diamond Whittaker  President and CEO UMSCH President , Delicious Entertainment Music.TV  WELCOME     | SEE IT      | HEAR IT     | INVESTOR RELATIONS FOUNDER     | .  Diamond Whittaker enjoys nearly 20 years of experience in the music industry as a promoter for both independent  record labels as well as major record labels. He personally has promoted record releases for innumerable performers,  including such well known groups and individual artist as R. Kelly, Usher, JaRule, Salt-N-Pepper, Bone Thugs & Harmony,  Boys II Men and The Billboard Hip Hop R&B Awards. He has also promoted concerts featuring such artist as Mark Curry ,  Jamie Foxx, Sinbad and Mary J. Blige. Using street promotions, guerrilla marketing, radio and print advertising  campaigns. Diamond continues to be a leader in the music industry!  President Underground Music Shopping Channel 2007 – Present (5 years)Kansas City, Missouri Area Underground Music Shopping Channel will do for music what the Home Shopping Channel and QVC have done for retail  sales. Combining the MTV format of previewing videos and new singles, exclusive artist interviews and compelling host  personalities with and interactive way to feature merchandise provides a multifaceted avenue to artist promotion and  explosive sales.  Our mission is to provide quality entertainment value and promoting emerging artists while ensuring that customers  receive prompt, courteous and efficient service. "See it. Hear it. Buy it NOW." is what drives the entire concept.  Supporting impulse buys and ease of the use are inherent to our core mission to provide the latest CDs, independent  films, soundtracks, ring tones and other merchandise to consumers. President Delicious Entertainment Music.TV January 1989 – Present (24 years)Kansas City, Missouri Area Delicious Entertainment Music.TV has mastered the street marketing and promotions in the music industry. The company has been instrumental in helping the catapult CD sales and stimulate fan loyalty for artists it promotes throughout the West Coast and Midwest since 1989.Leveraging this track record , Delicious Entertainment Music.TV will create a direct connection between artist and audiences. The goal: to enable music fans to preview and purchase new music and video products interactively through the Underground Music Shopping Channel. Producer/Executive Sales Allegro Media June 2006 – October 2009 (3 years 5 months) Called on small businesses to enhance image to create high end sales. Cold calling, Prepared and present marketing  proposal fro medium to large size organizations. Buying and selling media spots nation wide. Participated in print buys,  internet buy and radio. Video development and implementation for medium to large business from concept. Voice  overs,cut, creative, writing voice overs, seeking graphic arts. Setting up and breaking down broadcast equipment in the  studio and in the field.  Producer/Event Coordinator Turning X on 18 & Vine Street Festival September 2007 – September 2007 (1 month) 18 & Vine Kansas City, MO Street Festival brought to you by American Jazz Museum. Parade hosted by Miss Black Missouri, Schlagle High School, KC Sizzlers, Pleasant Greens, Jesus Steppers, Zodiac Motorcycle club, KCFD, "Red" The Bird, KC Wolf, Dirty Force Brass Band. Entertainment:Event, Karma, Cameo, Max Groove, Kansas City Friends of Alvin Ailey, Wild Women of KC, All Star Band, Verbal Contract, MC Player, Sounds of Samba, Centennial Choir. Free Tours of the American Jazz Museum Kids Inflatable Play Area